Everyone is familiar with the pain points of Internet thinking. However, in this business chain, if the key roles are not independent (whether this role is an internal department, position, or external partner) and cannot get reasonable benefits, then customers Pain points can never be solved. Sometimes if the role and benefits are done well, the pain points may resolve naturally. A successful and efficient model often connects multiple different roles, all of which are service objects, not just paying customers. As a platform, both the giver and the recipient need to give the characters a good experience and meet the various needs of the people behind the characters, including interests and psychological needs.
At present, what most companies are doing is to establish online or offline channels. After all, in the model, the two ends and the other respond and cooperate with each other, but in fact, the real key is the glue that acts as the glue. We can understand it as the integration of online and offline. The core of integration lies in the distribution of benefits, so that online income can be reasonably distributed to offline agent retail store clerks. Online services offline, online transactions, income belongs to offline, offline services and distribution, online and offline operations simultaneously.
Online and offline must be integrated. This is a big problem that needs to be properly solved. At present, online sales are not large, and this contradiction is not yet prominent (the volume dispersed to various merchants is very small). Many consumers choose to check product information online and purchase offline. But this trend is changing, and the benefit distribution plan needs attention.
The relevant person in charge of Peanut Technology pointed out that the current imbalance between the development of offline economy and online economy and the future development relationship are facing problems. With the emergence and prosperity of new business channels such as e-commerce, the online economy is more The country has shown a substitution effect on the offline economy, forcing offline physical business operations to become even more bleak. In the next stage, how e-commerce can better integrate with the traditional economy and how to guide the complementary symbiosis of online and offline economies to resolve online and offline interest conflicts and coordinated development will be another key issue that e-commerce should consider in the future.
Guangdong Peanut Technology is now undertaking solutions for large enterprises in the alcohol, cosmetics and gift categories, directly solving conflicts of interest online and offline, integrating all online and offline channels, and professionally creating mature and complete omni-channel integrated operations. platform. Let enterprises achieve greater breakthroughs in sales and investment
O2O new model: offline and online benefit distribution